The Origin Sasoli
The Origin Sasoli campaign introduced a second-home destination through landscape, family life and a recognizable circular brand mark. The work extended that identity from films and billboards to digital ads, social creative and a publication.
- Client
- Axon Developers
- Work
- 2 films · campaign
- Role
- Film & campaign creatives · In-house creative team
Two ways into the story
Welcome Home
The Origin Sasoli
A place to come home to.
Build one recognizable campaign identity that can move between longer stories and brief encounters across outdoor, digital, social and print formats.
One mark. Many placements.
Across formats, we used the same visual identity while changing the balance of image, headline and detail to suit each placement. The films give the destination and human story more time; the static work shows how the campaign adapted to shorter encounters.
Across film and campaign.
I designed and created most of the work presented here with support from my team. The selection brings the films together with a focused set of outdoor, digital, social and brochure pieces, showing range without repeating the same landscape or sales message.
The work, across formats
Outdoor, digital and social pieces are archival campaign artwork. Prices and other claims inside the original creatives are not current offers.
Select an image to inspect itBrochure design / The Origin Sasoli Outdoor advertising / Outdoor campaign Digital campaign / Home away from home Social campaign / The circular device Brochure design / A softer register Brochure design / Living detail Brochure design / Human scale Brochure design / A place to return to
Selected output
Two campaign films · Outdoor advertising · Digital and social creative · Brochure design
The wider team
Created as part of the Axon Developers creative team. Original footage, photography, architectural visualization, audio and specialist production retain their respective contributor credits.
The promotional film describes a cricket stadium as proposed. Outdoor, digital and social artwork is shown as archival campaign work; historical prices, locations, phase information and development claims in the original creatives are not stated here as current facts.
