The Origin Kudal
The Origin Kudal was presented as a second-home destination shaped by its lakeside setting. The campaign carried that proposition through a main promotional film, brochure design, print advertising and short-form video.
- Client
- Axon Developers
- Work
- Film · brochure
- Role
- Campaign film & visual production · In-house creative team
The film
The Origin Kudal
Life by the lake.
Present the lakeside setting as a place to imagine a different pace of life, with one story able to travel across film and campaign design.
Film first. Detail next.
The film brings together site footage, location context and architectural visualizations. The brochure gives the setting and proposed amenities more room to breathe; the wider campaign carries the same idea into shorter formats.
From the first frame onward.
I created the main Kudal film from scratch and designed and made most of the work presented here, working closely with my team. Together, the selected pieces show how I helped turn one project idea into creative for different viewing contexts.
The work, across formats
A focused edit of the creative system, shown at the original artwork proportions.
Select an image to inspect itBrochure design / The lakeside setting Brochure design / A quieter opening Brochure design / Proposed environments Brochure design / The club Brochure design / A calm close
Selected output
Main promotional film · Brochure design · Campaign imagery
The wider team
Created as part of the Axon Developers creative team. Film footage, architectural visualization, photography, music and specialist production credits remain with their respective contributors.
Architectural visualizations depict proposed environments; they are campaign imagery rather than photographs of completed amenities.
