PALMONAS — Still On
Made to stay on.
A self-initiated advertising concept, not commissioned, endorsed or run by PALMONAS.
- Brand
- PALMONAS
- Work
- 5 ads · 3 mockups
- Role
- Concept, art direction and design
Still on.
The concept follows one woman through one day and five moments when jewellery would usually come off: the gym, cooking, time with a toddler, an evening celebration and sleep. Each advertisement answers its moment with the same line: “Still on.”
A day told in five frames.
Time stamps carry the sequence from 06:10 AM to 01:20 AM. The setting changes, but the woman, jewellery and recurring headline keep the campaign connected. The creative idea comes from the familiar habit of removing jewellery before everyday activities, and from PALMONAS’ Demifine® positioning around hypoallergenic, anti-tarnish pieces.
Five advertisements. Three concept mockups.
The five advertisements follow the day in time order. The mockups show possible website and store applications; they are not documentation of live placements.
Select an image to inspect it01 / 06:10 AM / Leg day. · Nail Bangle Bracelet 02 / 01:15 PM / Haldi hands. · Love Hug Ring 03 / 04:45 PM / Tiny fists. · Plain Chain Two Layer Necklace 04 / 09:45 PM / Third sangeet. · Hearts All Over Bracelet 05 / 01:20 AM / Slept in them. · Huggie Hoop Earrings
Homepage mockup.
Store wall mockup.
Storefront mockup.
An independent concept.
Independent portfolio concept. Not commissioned by or affiliated with Palmonas. The brand, products and product photos belong to Palmonas. The scenes were generated with AI from one master portrait. Layouts, type and mockups were designed by me.
