GO DESi — Khatta Face
Six faces. Six tang levels. One unmistakable reaction.
An independent fan campaign, not commissioned, endorsed or run by GO DESi.
- Brand
- GO DESi
- Work
- 6 ads · 2 presentation slides
- Role
- Independent concept and creative execution
Khatta has no age limit.
The face people make when something tangy hits is the campaign's visual device. Each advertisement pairs one expression with a product and a tang level. Together, the six executions carry the same idea across ages and flavours.
Six advertisements. Two closing slides.
The original presentation order is preserved: six individual ads, followed by the campaign summary and a personal note.
Select an image to inspect it01 / Kaccha Aam 02 / Kidz 03 / Tangy Imli 04 / Masala Jamun 05 / Chilli Guava 06 / Chilli Orange
The complete tang scale.
Kidz, age 8 — 1/6 · Masala Jamun, age 25 — 2/6 · Tangy Imli, age 16 — 3/6 · Chilli Guava, age 35 — 4/6 · Chilli Orange, age 55 — 5/6 · Kaccha Aam, age 75 — 6/6. Khatta has no age limit.
Fan work. Not commissioned.
“My fridge is never without a box of GO DESi Popz. One or two go every evening, and my face does exactly this. So I made them a campaign.”
Made as fan work.
This portfolio project is an independent creative exploration. It was not commissioned, endorsed or run by GO DESi; the brand and products remain GO DESi's.
