Axon Developers Launch
The Axon Developers launch brought the brand and its projects together for a large-scale live experience.
As part of the in-house creative team, I worked on the films, screen content, motion graphics, and print materials that supported the event—from project-highlight reels to brochures, leaflets, and on-site communication.
- Client
- Axon Developers
- Work
- Event films · Motion design · Print creatives
- Role
- Films, screen content, motion design & print creatives · In-house creative team
A brand enters the room.
A brand launch brings multiple stories together in one place. For Axon Developers, the creative materials needed to communicate the brand and its projects consistently across films, motion graphics, event screens, and printed touchpoints.
One launch. Multiple touchpoints.
The in-house creative work connected different parts of the event—from motion graphics and films introducing the projects to printed materials supporting conversations with attendees. Each format had its own purpose while staying consistent with Axon's identity.
Designing the Experience.
I worked closely with the in-house creative team on the films, motion graphics, screen content, project-highlight reels, brochures, leaflets, and tent cards used throughout the launch.
Together, these materials helped communicate the brand across different moments of the event, from the presentations on screen to the printed information shared with attendees.
The work, across formats
A focused edit of the creative system, shown at the original artwork proportions.
Select an image to inspect itThe design
Event visual identity / The entrance Event visual identity / Registration Event visual identity / Arrival sequence Event visual identity / The stage Event visual identity / A working touchpoint Event visual identity / Axon Life photo booth
The experience
Live experience / The audience Live experience / Nikita Gandhi Live experience / Vaani Kapoor
A launch built for the spotlight.
Axon Developers' brand launch brought its second-home portfolio to a live audience, with performances by Vaani Kapoor and Nikita Gandhi, and Neha Dhupia hosting the evening. I worked with the creative team on the visual and motion executions that helped bring the event experience together.
- Live performances
- Vaani Kapoor · Nikita Gandhi
- Event host
- Neha Dhupia
The film
The brand in motion
Creative delivered.
Event films · Screen content · Motion graphics · Project-highlight reels · Brochures · Leaflets and pamphlets · Tent cards
A shared effort.
The launch brought together different teams and disciplines. My involvement was within Axon Developers' in-house creative team, focusing on the films, motion graphics, screen content, and printed materials used throughout the event.
The event photographs document the larger experience and provide context for where this creative work appeared.
