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Work · 8 rolls

Selected work

Campaign thinking, visual storytelling, and creative execution—across brands, industries, and formats.

Roll 01

PALMONAS — Still On

Independent concept
Category
Jewellery / Consumer Brand Advertising
Format
5 ads · 3 mockups
Role
Concept, art direction and design
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PALMONAS Still On portrait campaign cover with a woman lying down and the line Made to stay on0101A
Woman at the gym wearing the Nail Bangle Bracelet0101A
Hands wearing the Love Hug Ring while preparing food0202A
Woman wearing a necklace while holding her toddler0303A
Woman wearing the Hearts All Over Bracelet at a sangeet0404A
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Roll 02

Kraftshala — The Other Desk

Independent concept
Category
Education
Year
2026
Format
Statics only: 17 creatives — 4:5 (1080×1350) and 9:16 (1080×1920)
Role
Strategy, concept, copy, art direction, AI-assisted production
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OD-01: A headset with an old job title crossed out and a new role handwritten. Headline: Calls ka target tha. Ab sales ka target hai.01OD-01
OD-02: A clipboard with a new role handwritten below the old title. Headline: You know it inside out. Now go sell it.02OD-02
OD-03: An open notebook with a new role written below the old title. Headline: You wrote for brands. Now sell for one.03OD-03
OD-C1 · 1/6: Four starting objects and four job titles. Headline: Different starting points. Same turning point.05OD-C1 · 1/6
OD-05: Two cups of chai beside fee, EMI and refund terms. Headline: Ghar pe kya bolenge?12OD-05
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Roll 03

GO DESi — Khatta Face

Independent conceptFan work
Category
Snack campaign
Format
6 ads · 2 presentation slides
Role
Independent concept and creative execution
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Six khatta-face expressions arranged in a two-row collage0101A
Older man makes a khatta face with a Kaccha Aam pop; tang level six of six0101A
Child smiles with a GO DESi pop; tang level one of six0202A
Teenage boy makes a khatta face with a Tangy Imli pop; tang level three of six0303A
Woman smiles with a Masala Jamun pop; tang level two of six0404A
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Roll 04

Axon Developers Launch

Professional workTeam project
Category
Brand launch
Format
Event films · Motion design · Print creatives
Role
Films, screen content, motion design & print creatives · In-house creative team
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Triangular branded entrance installation at the launch venue0101A
Full view of triangular entrance installation0101A
Registration counter and triangular brand applications0202A
Illuminated triangular identity through the venue corridor0303A
Axon stage environment showing the brand at event scale0404A
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Roll 05

Ekatra — Signs of Life

Independent conceptFictional brand
Category
Real estate
Year
2026
Format
9 static social ads, 4:5, 1080 × 1350
Role
Strategy, art direction, copy, image direction and selection, layout
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01 / 09: A resident walks past completed apartment towers. Headline: Mornings here already have a rhythm.0101 / 09
02 / 09: A plant and water pot on a balcony. Headline: Homes here already have their morning rituals.0202 / 09
03 / 09: A school shirt drying on a clothes line. Headline: Tomorrow's school shirt is already drying.0303 / 09
05 / 09: People gather in a courtyard in the evening. Headline: Evenings here already have regulars.0505 / 09
08 / 09: Completed buildings beside proposed tower outlines. Headline: The neighbourhood is already here. Your home is next.0808 / 09
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Roll 06

WishCare — Hair with a History

Independent concept
Category
Personal care
Year
2026
Format
4 statics + 5-slide carousel (4:5, 1080×1350) — 9 creatives
Role
Strategy, research, concept, copy, art direction, layout, production
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WC-S01: The full Deep Moisture range beside a teal strand line. Headline: Your ends have been through a lot.01WC-S01
WC-S02: A hair mask, wedding flowers and hairpins. Headline: Your ends were at every wedding.02WC-S02
WC-S03: Shampoo beside salon colour swatches. Headline: Your ends haven't forgotten the salon.03WC-S03
WC-S04: Leave-in conditioner beside a helmet. Headline: Your ends have done every commute with you.04WC-S04
WC-C01 · 5/5: Three routine steps and the product range. Headline: A routine for hair with a history.09WC-C01 · 5/5
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Roll 07

The Origin Sasoli

Professional workTeam project
Category
Real estate
Format
2 films · campaign
Role
Film & campaign creatives · In-house creative team
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Fern, hand and circular campaign mark0101A
Full fern-and-hand brochure cover0101A
Wide campaign design with family silhouette and circular mark0202A
Domestic window composition with a short headline0303A
Vertical campaign creative using the red circular identity0404A
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Roll 08

The Origin Kudal

Professional workTeam project
Category
Real estate
Format
Film · brochure
Role
Campaign film & visual production · In-house creative team
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Lakeside architectural visualization with the campaign mark0101A
Full brochure cover with a proposed lakeside environment0101A
Restrained lakeside composition and editorial type0202A
Architectural visualization introducing proposed amenities0303A
Architectural visualization of a proposed club environment0404A
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