About
I'm Sounab.
I'm a multidisciplinary creative working across advertising, design, storytelling, and AI.
I build ideas by understanding brands, exploring markets, studying competitors, and finding creative directions worth pursuing.
AI is part of my everyday process, from research and ideation to experimentation and production. Creative judgement guides the final result.
Experience
- Now
- Independent creative; previously part of an in-house creative team
- Makes
- Launch creatives, social campaigns, statics, short video
- Based
- Greater Kolkata
How I work
01
Idea before assets.
The direction comes first. Every execution should serve a clear idea.
02
Use the brand's own voice.
Every campaign should feel unmistakably connected to the brand behind it.
03
AI throughout. Judgement always.
From research and creative exploration to prototyping and production, AI expands what I can explore. I decide what makes the final cut.
Selected work
08 projectsView all work ↗
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